Published entry from US$20 Built for UK agencies Checked 31 August 2026
White label SEO, compared on what vendors actually publish
White Label SEO Hub compares UK and global white label SEO providers for British agencies. Every listing shows a sourced pricing band or an explicit unavailable status. White label SEO means a provider does the work while your agency sells it under its own brand.
Source-checked market view
The prices vendors make public
- Cheapest published software entry
- US$20per client / month, billed annually
- Publish full pricing
- 9 / 15
- Vendors tracked
- 15software and services
The US$20 entry is AgencyAnalytics' annual-billing rate; monthly billing costs roughly 20% more. Check the vendor pricing page (opens in a new tab). All bands were checked 31 August 2026. The house listing is excluded from the count.
The hard part of the market is that most pages ranking for the term are vendors describing themselves, silently. This site discloses every relationship instead. That includes our own house listing, stamped wherever it appears and excluded from every market statistic. Every band below is quoted from each vendor's own pricing page, with the date it was checked.
We also sell a service. Managed by WLSEO Hub is our paid 30-day sprint and is always marked as ours.
Start with the published prices
Software: cheapest published entry plans
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| AgencyAnalytics | "Branded Logo", "Client Branding", "Custom Domain" and "Custom Email" included in all plans | $20 per client/moChecked 31 August 2026 Pricing termsOne unified plan at $20 USD per client per month billed annually (monthly billing costs roughly 20% more). Add-ons: AI Tracker from $20.83/mo, Rank Tracker from $41.67/mo. Enterprise custom above 25 clients. | North America | AgencyAnalytics pricing page (opens in a new tab) |
| SEOptimer | "White Label PDF Reporting", "White Label Custom Domain", "Embeddable Audit Forms" | $29 to $59/moChecked 31 August 2026 Pricing termsDIY SEO $29/mo, White Label $39/mo, White Label and Embedding $59/mo. Annual billing drops these to $21.75, $29.25 and $44.25/mo. Audit API from $100/mo. | Sold globally | SEOptimer pricing page (opens in a new tab) |
| WebCEO | "Create Your Own White-Label SEO Hub", "Host WebCEO on your own domain with your company's branding" | $36 to $299/mo; WL domain +$40/moChecked 31 August 2026 Pricing termsSolo $36/mo (quarterly billing), Startup $119/mo, Corporate $299/mo, Agency Unlimited $99/mo plus scanning fees; annual billing discounts each. Running the tools white-labelled on your own domain adds $40/mo. | Sold globally | WebCEO pricing page (opens in a new tab) |
| DashThis | "We remove all of DashThis branding from all your dashboards", custom domain and custom email | $44 to $429/moChecked 31 August 2026 Pricing termsIndividual $44/mo, Professional $139/mo, Business $279/mo, Standard $429/mo; yearly billing saves $120 to $840/yr. | Canada | DashThis pricing page (opens in a new tab) |
Scroll this table sideways to read every field.
Method. Sample: 4 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. Full criteria: methodology.
All 8 tools, ranked with the add-on costs made explicit: software directory. Reporting-first buyers: reporting tools guide.
Services: the clearest published price anchors
View all 7 providers| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| SEOReseller | "White Label SEO Agency for Resellers and Agencies", "Resell SEO & PPC packages at 75% margins" | $299 to $699 per client/moChecked 31 August 2026 Pricing termsWhite label SEO: Local $499, National $699, Google Business Profile only $299, all per client per month. White label PPC and paid social tier from $499 down to $199 per client/mo with volume. | US | SEOReseller pricing page (opens in a new tab) |
| Boostability | "You manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes" | retail from $480/mo; partner by consultationChecked 31 August 2026 Pricing termsRetail SEO packages are public: Local Targeting from $480/mo, Regional Growth from $900/mo, National Exposure from $2,000/mo. White label partner pricing is set through its partnership programmes, not published. | US | Boostability pricing page (opens in a new tab) |
| The HOTH | "Every report is 100% private label - no logos, no phone numbers, no powered by footers" | $40 to $5,000; reseller catalogue variesChecked 31 August 2026 Pricing termsIts current reseller guide publishes product examples: content refreshes $40 to $125, link outreach $175 to $405, HOTH X managed SEO from $1,000, and AI Discover $775 to $5,000. The catalogue is partial rather than one comparable per-client SEO rate card. | US | The HOTH pricing page (opens in a new tab) |
| Managed by WLSEO Hub House listing | Portfolio-wide diagnosis, priority implementation on two accounts, and agency-branded reporting | £3,500 + VAT / 30-day sprintChecked 31 August 2026 Pricing termsOur own managed service: up to ten accounts assessed with implementation on two accounts over 30 days. Fixed at £3,500 plus VAT. Excluded from every market statistic and ranked position on this site. | UK | our disclosure |
Scroll this table sideways to read every field.
Method. Sample: 3 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. The final row is our own house listing. It is stamped, carries its published sprint price, and is excluded from every count and statistic on this site. Full criteria: methodology.
This sample shows the only complete per-client rate card plus two useful public monthly anchors. It is not a ranking. Compare all 7 third-party providers in the provider directory, or isolate UK-headquartered options on the UK page.
How listings earn a place
Every listing passes three checks. The vendor documents its white label features publicly. Its pricing status is verifiable: a sourced band, or an explicit "pricing not public". It shows up in independent ranking data.
The full rules are published in the methodology. No star ratings, no paid placement. Affiliate links never change an order.
- DocumentedWhite label features on the vendor's own site
- VerifiablePublic pricing quoted, or marked not public
- IndependentAppears in ranking data or has a verifiable trading history
Every listing passes the same three checks. The result is a source-labelled pricing status and a visible checked date.
Start where your gap is
- Learn the modelThe delivery chain, three buying routes, and the risks agencies need to control.
- Outsource deliverySeven fulfilment providers compared by published pricing status and scope.
- Keep delivery in-houseBrandable software for teams that need reporting and tooling rather than fulfilment.
- Compare every published bandSoftware, services, platform minimums, and missing prices in one index.
- Use the pricing transparency dataOriginal findings, source dates, and a downloadable vendor dataset.
- Find UK-headquartered optionsProviders based in Britain separated from overseas companies selling into it.
Frequently asked questions
- What is white label SEO?
- White label SEO is an arrangement where a provider does the SEO work and an agency sells it under its own brand. The client sees the agency's name on reports and dashboards while the provider stays invisible. The full mechanics are in our guide, what is white label SEO.
- What does white label SEO cost?
- Published software plans run from US$20 per client per month to US$429 per month. Published full-service rates run from US$299 to US$699 per client per month. Only 9 of the 15 vendors we track publish full pricing. The sourced bands sit on our pricing comparison.
- How is this directory different from the lists that already rank?
- The pages ranking for white label SEO terms are often written by vendors describing themselves or are one-off posts without current pricing. White Label SEO Hub is built for UK agencies, discloses every relationship, quotes each pricing band from a named source, and publishes its vetting rules. Its house listing is stamped everywhere and excluded from market statistics.