Ranked directory · Checked 31 August 2026
Best white label SEO providers for UK agencies
Of the 7 white label SEO service providers this directory tracks, exactly 1 publishes full per-client pricing. That number is the most useful fact on this page. Nearly every "best white label SEO company" list you will find is written by one of the companies on it. The pricing you need for margin planning is mostly hidden behind sales calls. White Label SEO Hub lists providers with their pricing status verified against their own public pages. The order follows per-client transparency: the one full per-client rate card first, partial figures next, then platform-only pricing and blocked checks last.
We publish no star ratings. The comparison is limited to what can be checked, and each row links its source. One listing in the table is our own house service. It is stamped HOUSE LISTING, carries its published sprint price, and is excluded from every statistic and ranked position on this page.
All 7 providers at a glance
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| SEOReseller | "White Label SEO Agency for Resellers and Agencies", "Resell SEO & PPC packages at 75% margins" | $299 to $699 per client/moChecked 31 August 2026 Pricing termsWhite label SEO: Local $499, National $699, Google Business Profile only $299, all per client per month. White label PPC and paid social tier from $499 down to $199 per client/mo with volume. | US | SEOReseller pricing page (opens in a new tab) |
| The HOTH | "Every report is 100% private label - no logos, no phone numbers, no powered by footers" | $40 to $5,000; reseller catalogue variesChecked 31 August 2026 Pricing termsIts current reseller guide publishes product examples: content refreshes $40 to $125, link outreach $175 to $405, HOTH X managed SEO from $1,000, and AI Discover $775 to $5,000. The catalogue is partial rather than one comparable per-client SEO rate card. | US | The HOTH pricing page (opens in a new tab) |
| Boostability | "You manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes" | retail from $480/mo; partner by consultationChecked 31 August 2026 Pricing termsRetail SEO packages are public: Local Targeting from $480/mo, Regional Growth from $900/mo, National Exposure from $2,000/mo. White label partner pricing is set through its partnership programmes, not published. | US | Boostability pricing page (opens in a new tab) |
| Searcharoo | "Yes we work directly with SEOs and other businesses and provide them with white label link building services" | links $550 to $5,870; WL rates unpublishedChecked 31 August 2026 Pricing termsPublished one-time packages: niche edits from $550 to $5,870, guest posts from $570 to $4,462 (USD); monthly recurring versions add a free link. Dedicated white label rates are not separately published. | UK (Bolton) | Searcharoo pricing page (opens in a new tab) |
| Click Intelligence | "White label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" | service by quote; software £10 to £1,225/moChecked 31 August 2026 Pricing termsRates for its core white label agency service are not published. Its separate Click Insights software is priced publicly: Basic from £10/mo, Pro from £52/mo, Agency from £190/mo, Enterprise from £1,225/mo, with white label dashboards on the Agency and Enterprise tiers. | UK (Cheltenham) | Click Intelligence pricing page (opens in a new tab) |
| FATJOE | White label fulfilment with unbranded reporting for agency delivery | $72 to $456 per placementChecked 31 August 2026 Pricing termsBlogger Outreach and Niche Edit placements publish at $72, $96, $120, $216, $336 and $456 each. FATJOE advertises unbranded reporting and a 10% subscription discount based on monthly spend. This is product pricing, not a full monthly SEO retainer. | UK | FATJOE pricing page (opens in a new tab) |
| Vendasta | "White-label: add your own logo and rename Business App... remove all mention of Vendasta branding" (Professional plan and above) | $99 to $999/mo minimum spendChecked 31 August 2026 Pricing termsPlatform pricing is public: Starter $0 subscription with a $99/mo minimum, Professional $499/mo minimum (1 year contract), Premium $999/mo minimum, Custom Enterprise by volume quote. These are platform minimums, not per-client SEO rates; SEO fulfilment is bought through its marketplace on top. | Canada | Vendasta pricing page (opens in a new tab) |
| Managed by WLSEO Hub House listing | Portfolio-wide diagnosis, priority implementation on two accounts, and agency-branded reporting | £3,500 + VAT / 30-day sprintChecked 31 August 2026 Pricing termsOur own managed service: up to ten accounts assessed with implementation on two accounts over 30 days. Fixed at £3,500 plus VAT. Excluded from every market statistic and ranked position on this site. | UK | our disclosure |
Scroll this table sideways to read every field.
Method. Sample: 7 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. The final row is our own house listing. It is stamped, carries its published sprint price, and is excluded from every count and statistic on this site. Full criteria: methodology.
The providers, in order of what they publish
1. SEOReseller: the pricing transparency benchmark
SEOReseller is the only tracked provider with a complete public rate card: white label SEO at $499 per client/mo (local), $699 (national), and $299 (Google Business Profile only), plus white label PPC and paid social from $499 falling to $199 per client with volume. Its reseller positioning is explicit: "Resell SEO & PPC packages at 75% margins", with white label reporting and a stated policy that it will "never reach out to your end client directly". US-based fulfilment. Because its rates are public, it is the benchmark to price every other quote against, whether or not you buy from it.
Source: Pricing source (opens in a new tab).
2. The HOTH: product examples rather than one rate card
The HOTH is a US productised SEO marketplace whose reseller programme is built on private-label deliverables. Its current reseller guide publishes examples from $40 to $125 for content refreshes, $175 to $405 for link outreach, $1,000+ for HOTH X managed SEO, and $775 to $5,000 for AI Discover. Those figures help UK agencies benchmark products, but they do not form one comparable monthly SEO rate card.
Source: Reseller pricing guide (opens in a new tab).
3. Boostability: retail rates public, partner rates by consultation
Boostability is a US provider whose model is stated plainly: "You manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes." Its retail SEO packages are public: Local Targeting from $480/mo, Regional Growth from $900/mo, National Exposure from $2,000/mo. Those retail rates at least anchor what its delivery sells for. White label partner rates are set through its reseller, referral, and strategic partnership programmes.
Source: Pricing source (opens in a new tab).
4. Searcharoo: UK link building with published packages
Searcharoo is a Bolton, UK provider that confirms "white label link building services" for SEOs and businesses. Its standard packages are public: niche edits $550 to $5,870 and guest posts $570 to $4,462 one-time, with recurring versions adding a free link. Dedicated white label rates are not separately published. It suits agencies filling a link building gap rather than outsourcing whole campaigns.
Source: Pricing source (opens in a new tab).
5. Click Intelligence: UK agency-side provider, service rates unpublished
Click Intelligence is a Cheltenham, UK company describing itself as a "white label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond", covering SEO, link building, and PPC. Its core agency service publishes no rates; buying runs through an account-gated shop. Its separate Click Insights software does publish pricing, from £10/mo to £1,225/mo, with white label dashboards on the Agency (£190/mo) and Enterprise tiers. It is the main UK-headquartered candidate for full-service white label work, priced by quote.
Source: Software pricing source (opens in a new tab).
6. FATJOE: UK productised services with placement prices
FATJOE is a UK company selling productised link building, content, and SEO services to agencies. Its Blogger Outreach and Niche Edit placements publish at $72, $96, $120, $216, $336, and $456 each. The company advertises unbranded reporting and a 10% subscription discount based on monthly spend. These are product prices rather than a complete monthly SEO retainer.
Source: Blogger Outreach pricing (opens in a new tab).
7. Vendasta: platform-and-marketplace model, platform pricing public
Vendasta is a Canadian platform selling a white label marketplace of resellable digital services, a different shape from a pure SEO fulfilment house. Its platform pricing is public: Starter with a $99/mo minimum spend, Professional at a $499/mo minimum on a 1 year contract, Premium at $999/mo. White labelling ("add your own logo and rename Business App... remove all mention of Vendasta branding") starts on Professional. Note the numbers are platform minimums; SEO fulfilment is bought through its marketplace on top, so it does not map to a per-client SEO rate.
Source: Pricing source (opens in a new tab).
How to shortlist without published prices
- Benchmark against the public rate card. Any quote for local SEO fulfilment competes with a published $499/client/mo. Make providers justify a premium over the transparent option.
- Demand an itemised scope. Hours, content volume, links, and reporting cadence per month, in writing, before you compare totals.
- Get non-solicitation in the contract. Marketing pages promise invisibility; contracts enforce it.
- Trial with one client. Run one real campaign for 90 days before moving a book of clients. The community threads that rank for this term are full of agencies that skipped this step.
Where next
- Costs across both halves of the market sit on the pricing comparison.
- Teams that can do the SEO and only need branded tooling should start at the software directory.
- UK-headquartered options are compared on the UK page.
- The model itself is explained in what is white label SEO.
Frequently asked questions
- Who are the best white label SEO companies?
- SEOReseller is the only full-service provider we track that publishes complete per-client pricing (299 to 699 dollars per client per month). The HOTH and Boostability publish partial figures. UK options Click Intelligence and Searcharoo publish partial or product-level pricing only. "Best" still depends on scope, market, and price, and most published rankings are written by the vendors themselves.
- How much do white label SEO companies charge per client?
- SEOReseller publishes 299 dollars per client per month for a Google Business Profile package, 499 for local SEO, and 699 for national SEO. Other providers publish product or retail anchors rather than a comparable per-client rate card, so most full-service quotes still require a sales call.
- Do white label SEO providers poach clients?
- Reputable providers contractually stay invisible: SEOReseller states it will "never reach out to your end client directly" and The HOTH markets deliverables with "no logos, no phone numbers". Get non-solicitation in the contract rather than relying on marketing copy.
- Should a UK agency use a UK or US white label provider?
- UK-headquartered providers (Click Intelligence in Cheltenham, Searcharoo in Bolton, FATJOE) work in your timezone and invoice in pounds, which simplifies VAT. US providers can be cheaper per deliverable and publish more pricing. Our UK page compares the UK-based options.