Ranked directory · Checked 31 August 2026
Best white label SEO software and tools
The cheapest published route into white label SEO software is AgencyAnalytics at $20 per client per month; the 8 tools this directory tracks run from there to $429/mo at the top published tier. White Label SEO Hub ranks these tools by published entry price. Every band below is quoted from the tool's public pricing page with a checked date. The white label feature is quoted in the vendor's own words.
We publish no star ratings. We have not run paid campaigns through all 8 tools, so scores would be invented. This page adds what vendor pages leave out: the white label add-on cost made explicit, mixed currencies flagged, and a source link per row. Ordering rule: cheapest published entry plan first, in the currency the vendor displays. Tools without a published entry price sit last.
All 8 tools at a glance
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| AgencyAnalytics | "Branded Logo", "Client Branding", "Custom Domain" and "Custom Email" included in all plans | $20 per client/moChecked 31 August 2026 Pricing termsOne unified plan at $20 USD per client per month billed annually (monthly billing costs roughly 20% more). Add-ons: AI Tracker from $20.83/mo, Rank Tracker from $41.67/mo. Enterprise custom above 25 clients. | North America | AgencyAnalytics pricing page (opens in a new tab) |
| SEOptimer | "White Label PDF Reporting", "White Label Custom Domain", "Embeddable Audit Forms" | $29 to $59/moChecked 31 August 2026 Pricing termsDIY SEO $29/mo, White Label $39/mo, White Label and Embedding $59/mo. Annual billing drops these to $21.75, $29.25 and $44.25/mo. Audit API from $100/mo. | Sold globally | SEOptimer pricing page (opens in a new tab) |
| WebCEO | "Create Your Own White-Label SEO Hub", "Host WebCEO on your own domain with your company's branding" | $36 to $299/mo; WL domain +$40/moChecked 31 August 2026 Pricing termsSolo $36/mo (quarterly billing), Startup $119/mo, Corporate $299/mo, Agency Unlimited $99/mo plus scanning fees; annual billing discounts each. Running the tools white-labelled on your own domain adds $40/mo. | Sold globally | WebCEO pricing page (opens in a new tab) |
| DashThis | "We remove all of DashThis branding from all your dashboards", custom domain and custom email | $44 to $429/moChecked 31 August 2026 Pricing termsIndividual $44/mo, Professional $139/mo, Business $279/mo, Standard $429/mo; yearly billing saves $120 to $840/yr. | Canada | DashThis pricing page (opens in a new tab) |
| Swydo | "Full white-labeling & branding tools", "Custom domain hosting", "Branded PDF exports" | €69/mo or €62/mo annuallyChecked 31 August 2026 Pricing termsOne plan at €69/mo including 10 data sources, or €62/mo on annual billing. Extra sources cost €2 to €4.50 each on a sliding scale. No per-client fees. | Netherlands | Swydo pricing page (opens in a new tab) |
| Nightwatch | "Automate white-label reports" (Professional plan and above) | €79 to €399/moChecked 31 August 2026 Pricing termsStarter €79/mo, Professional €159/mo, Agency €399/mo, Enterprise custom. Annual billing saves 20%. White label reports start on Professional. | Sold globally | Nightwatch pricing page (opens in a new tab) |
| SE Ranking | "White label for platform and reporting" (Agency Pack add-on) | $103.20 to $223.20/mo + $69 Agency PackChecked 31 August 2026 Pricing termsAnnual-billing rates checked: Core $103.20/mo and Growth $223.20/mo. Monthly rates are $129 and $279. The white label Agency Pack adds $69/mo and is available with annual billing. | Sold globally | SE Ranking pricing page (opens in a new tab) |
| BrightLocal | "White-labelling: Customize all tools and reports with your branding" | platform on request; managed $1,299/moChecked 31 August 2026 Pricing termsTrack, Manage and Grow platform plans show "Price on request". Published figures: Managed SEO Service $1,299/mo and Citation Builder from $2 per citation. | UK-founded | BrightLocal pricing page (opens in a new tab) |
Scroll this table sideways to read every field.
Method. Sample: 8 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. Full criteria: methodology.
The ranked list
1. AgencyAnalytics: lowest published entry price
AgencyAnalytics is a client reporting platform priced at $20 per client per month on annual billing. White labelling ("Branded Logo", "Client Branding", "Custom Domain", "Custom Email") is included in every plan rather than sold as an add-on. Per-client pricing means costs scale with your roster: 10 clients is $200/mo. It earns its keep for agencies whose deliverable is a branded reporting portal across many small clients. Pricing source (opens in a new tab).
2. SEOptimer: cheapest brandable audits
SEOptimer is an audit tool whose mid plan is literally named "White Label" ($39/mo; base plan $29/mo, embedding tier $59/mo, roughly 25 percent less on annual billing). You get "White Label PDF Reporting", a "White Label Custom Domain", and on the top tier "Embeddable Audit Forms" for lead capture on your own site. Choose it if branded audits are your sales tool. Pricing source (opens in a new tab).
3. WebCEO: full platform on your own domain
WebCEO is a full SEO toolset (rank tracking, audits, backlink tools) from $36/mo, with an Agency Unlimited plan at $99/mo plus scanning fees. Its distinctive feature is hosting: "Create Your Own White-Label SEO Hub... on your own domain with your company's branding", which costs an extra $40/mo. Pick it when clients should log into tools on your domain. Pricing source (opens in a new tab).
4. DashThis: reporting dashboards, flat tiers
DashThis sells dashboard reporting from $44/mo (3 dashboards) to $429/mo. Its white labelling removes "all of DashThis branding", with custom domain and email on higher tiers. Pricing runs per dashboard count rather than per client. It suits agencies standardising one dashboard per client across every marketing channel they run. Pricing source (opens in a new tab).
5. Swydo: one plan, data-source pricing
Swydo prices reporting at €69/mo or €62/mo on annual billing, including 10 data sources, then a sliding scale per extra source (€4.50 falling to €2). "Full white-labeling & branding tools" and "Custom domain hosting" are included. There are no per-client fees, so heavy multi-channel clients cost the same as light ones. The model favours agencies with few clients but many connected platforms. Pricing source (opens in a new tab).
6. SE Ranking: the platform + Agency Pack route
SE Ranking is an all-round SEO platform. Annual-billing rates are $103.20/mo for Core and $223.20/mo for Growth; monthly rates are $129 and $279. White labelling lives in a $69/mo Agency Pack available with annual billing. Budget the pack from the start if white labelling is the point. Pricing source (opens in a new tab).
7. Nightwatch: rank tracking with white label reports
Nightwatch does rank tracking from €79/mo, with "Automate white-label reports" arriving on the Professional plan at €159/mo. The Agency plan is €399/mo, with 20 percent off on annual billing. Shortlist it when reporting centres on rankings across many locations or search engines. Pricing source (opens in a new tab).
8. BrightLocal: local specialist, price on request
BrightLocal's local SEO platform includes "White-labelling: Customize all tools and reports with your branding". Its Track, Manage and Grow plans show "Price on request", so we cannot rank it on price. Its published figures are services: Managed SEO at $1,299/mo and citations from $2 each. Local-SEO-heavy agencies willing to take a trial or sales call to learn the platform rate should still shortlist it. Pricing source (opens in a new tab).
How to choose between them
Where next
- Short of delivery capacity, not tooling? The provider directory covers services doing the work under your brand.
- Every published band across both halves of the market sits on the pricing comparison.
- Reporting-first buyers should read the reporting tools guide.
- UK buyers can filter on the UK page.
Frequently asked questions
- What is the best white label SEO software for a small agency?
- AgencyAnalytics has the lowest published entry price for client reporting at 20 dollars per client per month. SEOptimer is the cheapest route to brandable audits, from 29 dollars per month. WebCEO (from 36 dollars per month plus its 40 dollar white label add-on) and SE Ranking with its Agency Pack suit agencies wanting a full platform on their own domain. The right pick depends on which of those jobs you are buying for.
- What does white label SEO software actually do?
- It puts your agency's logo, colours, and domain on the tools and reports your clients see: rank tracking dashboards, audit PDFs, and reporting portals. Your team still runs the SEO. It is the cheapest route into white label SEO because you pay only for tooling while delivery stays in-house.
- How much does white label SEO software cost?
- Published entry plans across the 8 tools we track run from 20 dollars per client per month at AgencyAnalytics to 429 dollars per month at the top DashThis tier. White label can be an add-on: SE Ranking charges 69 dollars per month for its Agency Pack and WebCEO charges 40 dollars per month for its own-domain version.
- Is there free white label SEO software?
- Not meaningfully. Free tiers of mainstream tools do not remove the vendor's branding, which is the whole point. The cheapest published white label plans in our tracking are SEOptimer's White Label plan at 39 dollars per month and AgencyAnalytics at 20 dollars per client per month.