Pricing index · Checked 31 August 2026
White label SEO pricing: what providers actually charge
White label SEO pricing splits into two markets: software from roughly $20 to $429 a month, and per-client services from $299 to $699 a month where rates are published at all. Only 9 of the 15 white label SEO vendors this directory tracks publish full pricing. 6 publish partial rates, and the rest publish nothing or block checks. Every band below is quoted from the vendor's own public pricing page with the date we checked it.
No other page in this market puts these numbers side by side. Vendors publish their own rates in isolation. Comparison posts skip pricing because it takes maintenance. This table is re-checked on a schedule. Each row links to its source so you can verify it in one click.
Software pricing, compared like for like
These subscriptions provide brandable tools while your team still delivers the SEO. Entries are ordered by published starting price; open “Pricing terms” for billing basis and add-ons.
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| AgencyAnalytics | "Branded Logo", "Client Branding", "Custom Domain" and "Custom Email" included in all plans | $20 per client/moChecked 31 August 2026 Pricing termsOne unified plan at $20 USD per client per month billed annually (monthly billing costs roughly 20% more). Add-ons: AI Tracker from $20.83/mo, Rank Tracker from $41.67/mo. Enterprise custom above 25 clients. | North America | AgencyAnalytics pricing page (opens in a new tab) |
| SEOptimer | "White Label PDF Reporting", "White Label Custom Domain", "Embeddable Audit Forms" | $29 to $59/moChecked 31 August 2026 Pricing termsDIY SEO $29/mo, White Label $39/mo, White Label and Embedding $59/mo. Annual billing drops these to $21.75, $29.25 and $44.25/mo. Audit API from $100/mo. | Sold globally | SEOptimer pricing page (opens in a new tab) |
| WebCEO | "Create Your Own White-Label SEO Hub", "Host WebCEO on your own domain with your company's branding" | $36 to $299/mo; WL domain +$40/moChecked 31 August 2026 Pricing termsSolo $36/mo (quarterly billing), Startup $119/mo, Corporate $299/mo, Agency Unlimited $99/mo plus scanning fees; annual billing discounts each. Running the tools white-labelled on your own domain adds $40/mo. | Sold globally | WebCEO pricing page (opens in a new tab) |
| DashThis | "We remove all of DashThis branding from all your dashboards", custom domain and custom email | $44 to $429/moChecked 31 August 2026 Pricing termsIndividual $44/mo, Professional $139/mo, Business $279/mo, Standard $429/mo; yearly billing saves $120 to $840/yr. | Canada | DashThis pricing page (opens in a new tab) |
| Swydo | "Full white-labeling & branding tools", "Custom domain hosting", "Branded PDF exports" | €69/mo or €62/mo annuallyChecked 31 August 2026 Pricing termsOne plan at €69/mo including 10 data sources, or €62/mo on annual billing. Extra sources cost €2 to €4.50 each on a sliding scale. No per-client fees. | Netherlands | Swydo pricing page (opens in a new tab) |
| Nightwatch | "Automate white-label reports" (Professional plan and above) | €79 to €399/moChecked 31 August 2026 Pricing termsStarter €79/mo, Professional €159/mo, Agency €399/mo, Enterprise custom. Annual billing saves 20%. White label reports start on Professional. | Sold globally | Nightwatch pricing page (opens in a new tab) |
| SE Ranking | "White label for platform and reporting" (Agency Pack add-on) | $103.20 to $223.20/mo + $69 Agency PackChecked 31 August 2026 Pricing termsAnnual-billing rates checked: Core $103.20/mo and Growth $223.20/mo. Monthly rates are $129 and $279. The white label Agency Pack adds $69/mo and is available with annual billing. | Sold globally | SE Ranking pricing page (opens in a new tab) |
| BrightLocal | "White-labelling: Customize all tools and reports with your branding" | platform on request; managed $1,299/moChecked 31 August 2026 Pricing termsTrack, Manage and Grow platform plans show "Price on request". Published figures: Managed SEO Service $1,299/mo and Citation Builder from $2 per citation. | UK-founded | BrightLocal pricing page (opens in a new tab) |
Scroll this table sideways to read every field.
Method. Sample: 8 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. Full criteria: methodology.
Service pricing and public monthly anchors
These providers deliver work rather than software. Full per-client rates, partial public figures, platform minimums, and unpublished prices remain explicitly separated in each row.
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| Vendasta | "White-label: add your own logo and rename Business App... remove all mention of Vendasta branding" (Professional plan and above) | $99 to $999/mo minimum spendChecked 31 August 2026 Pricing termsPlatform pricing is public: Starter $0 subscription with a $99/mo minimum, Professional $499/mo minimum (1 year contract), Premium $999/mo minimum, Custom Enterprise by volume quote. These are platform minimums, not per-client SEO rates; SEO fulfilment is bought through its marketplace on top. | Canada | Vendasta pricing page (opens in a new tab) |
| SEOReseller | "White Label SEO Agency for Resellers and Agencies", "Resell SEO & PPC packages at 75% margins" | $299 to $699 per client/moChecked 31 August 2026 Pricing termsWhite label SEO: Local $499, National $699, Google Business Profile only $299, all per client per month. White label PPC and paid social tier from $499 down to $199 per client/mo with volume. | US | SEOReseller pricing page (opens in a new tab) |
| Boostability | "You manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes" | retail from $480/mo; partner by consultationChecked 31 August 2026 Pricing termsRetail SEO packages are public: Local Targeting from $480/mo, Regional Growth from $900/mo, National Exposure from $2,000/mo. White label partner pricing is set through its partnership programmes, not published. | US | Boostability pricing page (opens in a new tab) |
| Searcharoo | "Yes we work directly with SEOs and other businesses and provide them with white label link building services" | links $550 to $5,870; WL rates unpublishedChecked 31 August 2026 Pricing termsPublished one-time packages: niche edits from $550 to $5,870, guest posts from $570 to $4,462 (USD); monthly recurring versions add a free link. Dedicated white label rates are not separately published. | UK (Bolton) | Searcharoo pricing page (opens in a new tab) |
| The HOTH | "Every report is 100% private label - no logos, no phone numbers, no powered by footers" | $40 to $5,000; reseller catalogue variesChecked 31 August 2026 Pricing termsIts current reseller guide publishes product examples: content refreshes $40 to $125, link outreach $175 to $405, HOTH X managed SEO from $1,000, and AI Discover $775 to $5,000. The catalogue is partial rather than one comparable per-client SEO rate card. | US | The HOTH pricing page (opens in a new tab) |
| Click Intelligence | "White label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" | service by quote; software £10 to £1,225/moChecked 31 August 2026 Pricing termsRates for its core white label agency service are not published. Its separate Click Insights software is priced publicly: Basic from £10/mo, Pro from £52/mo, Agency from £190/mo, Enterprise from £1,225/mo, with white label dashboards on the Agency and Enterprise tiers. | UK (Cheltenham) | Click Intelligence pricing page (opens in a new tab) |
| FATJOE | White label fulfilment with unbranded reporting for agency delivery | $72 to $456 per placementChecked 31 August 2026 Pricing termsBlogger Outreach and Niche Edit placements publish at $72, $96, $120, $216, $336 and $456 each. FATJOE advertises unbranded reporting and a 10% subscription discount based on monthly spend. This is product pricing, not a full monthly SEO retainer. | UK | FATJOE pricing page (opens in a new tab) |
| Managed by WLSEO Hub House listing | Portfolio-wide diagnosis, priority implementation on two accounts, and agency-branded reporting | £3,500 + VAT / 30-day sprintChecked 31 August 2026 Pricing termsOur own managed service: up to ten accounts assessed with implementation on two accounts over 30 days. Fixed at £3,500 plus VAT. Excluded from every market statistic and ranked position on this site. | UK | our disclosure |
Scroll this table sideways to read every field.
Method. Sample: 7 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. The final row is our own house listing. It is stamped, carries its published sprint price, and is excluded from every count and statistic on this site. Full criteria: methodology.
Software pricing vs service pricing
The two halves of this market price on different logic. Mixing them up is how agencies overpay.
- Software prices the tooling. Your team still does the SEO. Published entry points include AgencyAnalytics at $20 per client/mo, SEOptimer at $29/mo, WebCEO at $36/mo, DashThis at $44/mo, Swydo at €69/mo, Nightwatch at €79/mo, and SE Ranking at $103.20/mo plus a $69 Agency Pack. The white label feature is sometimes an add-on, so compare the price with the add-on included.
- Services price the delivery. The provider does the SEO under your brand and usually charges per client or deliverable. SEOReseller publishes $299 to $699 per client/mo. The HOTH now publishes product examples from $40 to $5,000. FATJOE publishes placements from $72 to $456. Boostability publishes retail rates but sets partner pricing by consultation.
The margin arithmetic, honestly labelled
This is an illustrative example. It is not a guaranteed outcome. Suppose you resell a $499/client/mo local SEO package at a retail retainer of £899/mo (about $1,150 at the time of writing). Your gross margin is roughly 55 percent before your own account management time. Vendor marketing claims sit in the same region. SEOReseller advertises "75% margins" with a 200 to 300 percent markup recommendation. The HOTH claims "40-60% margins". The real number depends entirely on what your market pays for a retainer. UK local retainers commonly clear £500 to £1,500/mo. That is why the arithmetic can work. It collapses if you compete on price.
Why vendors hide pricing, and what to do about it
Quote-based pricing is not an accident. It lets a provider price against your client budgets rather than a rate card. It also stops pages like this one from comparing them. Do three things when a provider you like publishes nothing. Get the quote itemised per deliverable. Ask for the price at double your current client count: volume discounts are standard, and SEOReseller's published PPC tiers drop from $499 to $199 per client as volume grows. Benchmark the quote against the published bands in the table above before you sign.
How to compare quotes like for like
- Same scope. A $299 Google Business Profile package and a $699 national campaign are different products. Match deliverables before comparing totals.
- Add the white label fee. The brandable version of a tool can cost more than the headline plan. SEOptimer's White Label plan is $10/mo over its base plan. WebCEO's own-domain white label adds $40/mo. SE Ranking's Agency Pack adds $69/mo on annual billing.
- Check billing basis. Most published prices are annual-billing rates; monthly billing typically runs 10 to 25 percent higher across the tools we track.
- Confirm the price yourself. Follow the source link in the table. If a vendor's page and our band ever disagree, the vendor's page wins and we correct ours.
Where next
- The provider directory carries the full service-side breakdown.
- The software directory ranks the tools with add-on costs made explicit.
- The UK page collects the UK-headquartered options.
- The pricing transparency study explains the dataset and offers a CSV download.
- New to the model? Start with what white label SEO is.
Frequently asked questions
- How much does white label SEO cost per client?
- The clearest published benchmark is SEOReseller, which lists white label SEO at 299 to 699 dollars per client per month depending on scope (Google Business Profile only, local, or national). Full-service providers that publish nothing typically quote after a sales call, which is why we track pricing status vendor by vendor.
- What is the cheapest way to start with white label SEO?
- Software, not services. Published entry plans start at 20 dollars per client per month (AgencyAnalytics, annual billing) and 29 dollars per month flat (SEOptimer). That buys brandable reporting while your own team does the SEO work.
- Why do so many white label SEO providers hide their pricing?
- Quote-based pricing lets providers size the fee to the reseller's client budgets and negotiate margin case by case. It also weakens comparison shopping. Of the 15 vendors we track, 9 publish full pricing; the rest publish partial rates or none.
- What margin do agencies make on white label SEO?
- Two providers publish their own claims: SEOReseller markets "75% margins" and suggests marking up 200 to 300 percent; The HOTH claims resellers make "40-60% margins". Treat both figures as vendor marketing. Your real margin depends on your retail retainer.