UK directory. Checked 27 August 2026
White label SEO in the UK
Three of the white label SEO providers this directory tracks are UK-headquartered: Click Intelligence in Cheltenham, Searcharoo in Bolton, and FATJOE. Everything else ranking for UK white label SEO searches is a US or Canadian provider serving UK agencies remotely, or a small local agency with a reseller page. The distinction matters for invoicing currency, VAT, timezone, and contract law. This page draws it vendor by vendor, with sources.
UK search demand for the term is real and growing: roughly 20,400 monthly white label SEO searches in Ahrefs' GB data (August 2026), including city-level demand in London, Manchester, and Leeds. Here is who actually serves it from Britain.
UK-headquartered providers
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| Click Intelligence | "White label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" | pricing not public | UK (Cheltenham) | pricing page |
| Searcharoo | "Yes we work directly with SEOs and other businesses and provide them with white label link building services" | Link packages $550 to $5,870; WL rates unpublished | UK (Bolton) | pricing page |
| FATJOE | Markets productised link building, content and SEO services to agencies | not verified at last check | UK | pricing page |
Method. Sample: 3 vendors in this table. Window: checked 27 August 2026. Source: each vendor's own public pricing page, linked per row. Bands are quoted as published. Unpublished prices are marked, never estimated. Full criteria: methodology.
Click Intelligence, Cheltenham
Click Intelligence is the largest UK-based operation we track. It describes itself as a "white label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" across SEO, link building, and PPC. Core service rates are quote-based. Its Click Insights software publishes pricing from £10/mo, with white label dashboards from the £190/mo Agency tier.
Searcharoo, Bolton
Searcharoo is a link building specialist that confirms white label delivery for SEOs and agencies. Published packages run $550 to $5,870 one-time. White label rates are quoted per deal.
FATJOE
FATJOE is a UK productised services brand (links, content, SEO) selling to agencies through an order dashboard. Its site blocked our automated pricing check, so we publish no figures for it. Verify current rates on its site.
Global options UK agencies actually use
| Vendor | Type | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|---|
| SE Ranking | Software | "White label for platform and reporting" (Agency Pack add-on) | £76 to £209/mo + £49 Agency Pack | Sold globally | pricing page |
| BrightLocal | Software | "White-labelling: Customize all tools and reports with your branding" | Platform: price on request; Managed SEO $1,299/mo | UK-founded | pricing page |
| SEOReseller | Service | "White Label SEO Agency for Resellers and Agencies", "Resell SEO & PPC packages at 75% margins" | $299 to $699 per client/mo | US | pricing page |
| The HOTH | Service | "Every report is 100% private label - no logos, no phone numbers, no powered by footers" | HOTH Lite from $500/mo; full rates unpublished | US | pricing page |
| AgencyAnalytics | Software | "Branded Logo", "Client Branding", "Custom Domain" and "Custom Email" included in all plans | $20 per client/mo | North America | pricing page |
Method. Sample: 5 vendors in this table. Window: checked 27 August 2026. Source: each vendor's own public pricing page, linked per row. Bands are quoted as published. Unpublished prices are marked, never estimated. Full criteria: methodology.
Two of these deserve UK-specific notes. SE Ranking displays its pricing in pounds for UK buyers (£76 to £209/mo plus the £49 Agency Pack that carries the white label features). That makes it the clearest sterling-denominated software option we track. BrightLocal is UK-founded and strong on UK local SEO data. Its platform plans show "Price on request", so budget a sales call.
London, Manchester, Leeds: what city searches actually find
City-modified searches (white label SEO London at roughly 550 combined monthly searches in our US and GB data, Manchester at 550, Leeds at 400) mostly return national providers with a city landing page, not city-exclusive fulfilment houses. That reflects how the service works: it is delivered remotely rather than tied to a city, so a Manchester agency can buy from Cheltenham, Bolton, or Florida with the same mechanics. Use city terms to find providers advertising into your market, then compare them on the same criteria as everyone else: published pricing, quoted white label features, and contract terms. Dedicated city guides for London, Manchester, and Leeds are on this site's publishing schedule.
Practical UK notes
- VAT. UK-to-UK supplies normally add 20 percent VAT (reclaimable if you are registered). US purchases usually fall under reverse charge. Confirm with your accountant.
- Currency. Dollar-billed wholesale with sterling retail retainers exposes your margin to exchange rates. The worked example on our pricing page shows the mechanics.
- Local SEO fit. UK clients searching locally need UK citation and Google Business Profile work. Check a provider covers UK directories before signing. BrightLocal's citation service publishes UK coverage from $2 per citation.
Where next
- The provider directory covers both sides of the Atlantic in full.
- The software directory ranks the tools with add-on costs made explicit.
- Every published rate sits together on the pricing comparison.
Frequently asked questions
- Which white label SEO providers are based in the UK?
- Of the providers we track, three are UK-headquartered: Click Intelligence (Cheltenham), Searcharoo (Bolton), and FATJOE. UK-founded BrightLocal serves the local SEO software side. Most other providers ranking for UK searches are US or Canadian companies serving UK agencies remotely.
- Does a white label SEO provider need to be in my city?
- No. White label SEO is delivered remotely: the provider works behind your brand over email, dashboards, and calls. Searches like white label SEO London or Manchester mostly surface national providers with a city page. Choose on scope, pricing transparency, and contract terms, not postcode.
- How much does white label SEO cost in the UK?
- UK-headquartered providers largely price by quote: Click Intelligence publishes no service rates and Searcharoo publishes package prices (from 550 dollars) but not white label rates. For pounds-denominated published pricing, SE Ranking lists its platform from 76 pounds per month with a 49 pound Agency Pack for white labelling. US benchmark rates from 299 dollars per client per month give you a negotiating anchor.
- Do UK agencies pay VAT on white label SEO?
- UK-to-UK supplies normally carry 20 percent VAT, which a VAT-registered agency reclaims. Buying from a US provider is typically outside the scope of UK VAT and handled under reverse charge rules. This is general information. Confirm the exact treatment with your accountant.
Written by Sunny Patel, SEO consultant
Sunny has worked in UK agency SEO for over a decade. That includes delivering SEO which other agencies resold under their own brand. Every listing on this page is vetted against the provider's public pricing page. About | Vetting criteria
Pricing last checked: 27 August 2026