UK directory · Checked 31 August 2026
White label SEO in the UK
Three of the white label SEO providers this directory tracks are UK-headquartered: Click Intelligence in Cheltenham, Searcharoo in Bolton, and FATJOE. Everything else ranking for UK white label SEO searches is a US or Canadian provider serving UK agencies remotely, or a small local agency with a reseller page. The distinction matters for invoicing currency, VAT, timezone, and contract law. This page draws it vendor by vendor, with sources.
UK search demand for the term is real and growing: roughly 20,400 monthly white label SEO searches in Ahrefs' GB data (August 2026), including city-level demand in London, Manchester, and Leeds. Here is who actually serves it from Britain.
UK-headquartered providers
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| Click Intelligence | "White label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" | service by quote; software £10 to £1,225/moChecked 31 August 2026 Pricing termsRates for its core white label agency service are not published. Its separate Click Insights software is priced publicly: Basic from £10/mo, Pro from £52/mo, Agency from £190/mo, Enterprise from £1,225/mo, with white label dashboards on the Agency and Enterprise tiers. | UK (Cheltenham) | Click Intelligence pricing page (opens in a new tab) |
| Searcharoo | "Yes we work directly with SEOs and other businesses and provide them with white label link building services" | links $550 to $5,870; WL rates unpublishedChecked 31 August 2026 Pricing termsPublished one-time packages: niche edits from $550 to $5,870, guest posts from $570 to $4,462 (USD); monthly recurring versions add a free link. Dedicated white label rates are not separately published. | UK (Bolton) | Searcharoo pricing page (opens in a new tab) |
| FATJOE | White label fulfilment with unbranded reporting for agency delivery | $72 to $456 per placementChecked 31 August 2026 Pricing termsBlogger Outreach and Niche Edit placements publish at $72, $96, $120, $216, $336 and $456 each. FATJOE advertises unbranded reporting and a 10% subscription discount based on monthly spend. This is product pricing, not a full monthly SEO retainer. | UK | FATJOE pricing page (opens in a new tab) |
| Managed by WLSEO Hub House listing | Portfolio-wide diagnosis, priority implementation on two accounts, and agency-branded reporting | £3,500 + VAT / 30-day sprintChecked 31 August 2026 Pricing termsOur own managed service: up to ten accounts assessed with implementation on two accounts over 30 days. Fixed at £3,500 plus VAT. Excluded from every market statistic and ranked position on this site. | UK | our disclosure |
Scroll this table sideways to read every field.
Method. Sample: 3 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. The final row is our own house listing. It is stamped, carries its published sprint price, and is excluded from every count and statistic on this site. Full criteria: methodology.
Click Intelligence, Cheltenham
Click Intelligence is the largest UK-based operation we track. It describes itself as a "white label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" across SEO, link building, and PPC. Core service rates are quote-based. Its Click Insights software publishes pricing from £10/mo, with white label dashboards from the £190/mo Agency tier.
Searcharoo, Bolton
Searcharoo is a link building specialist that confirms white label delivery for SEOs and agencies. Published packages run $550 to $5,870 one-time. White label rates are quoted per deal.
FATJOE
FATJOE is a UK productised services brand selling links, content, and SEO to agencies. Blogger Outreach and Niche Edit placements publish from $72 to $456 each. The prices are product anchors rather than a full monthly SEO retainer.
Global options UK agencies actually use
| Vendor | Type | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|---|
| SE Ranking | Software | "White label for platform and reporting" (Agency Pack add-on) | $103.20 to $223.20/mo + $69 Agency PackChecked 31 August 2026 Pricing termsAnnual-billing rates checked: Core $103.20/mo and Growth $223.20/mo. Monthly rates are $129 and $279. The white label Agency Pack adds $69/mo and is available with annual billing. | Sold globally | SE Ranking pricing page (opens in a new tab) |
| BrightLocal | Software | "White-labelling: Customize all tools and reports with your branding" | platform on request; managed $1,299/moChecked 31 August 2026 Pricing termsTrack, Manage and Grow platform plans show "Price on request". Published figures: Managed SEO Service $1,299/mo and Citation Builder from $2 per citation. | UK-founded | BrightLocal pricing page (opens in a new tab) |
| SEOReseller | Service | "White Label SEO Agency for Resellers and Agencies", "Resell SEO & PPC packages at 75% margins" | $299 to $699 per client/moChecked 31 August 2026 Pricing termsWhite label SEO: Local $499, National $699, Google Business Profile only $299, all per client per month. White label PPC and paid social tier from $499 down to $199 per client/mo with volume. | US | SEOReseller pricing page (opens in a new tab) |
| The HOTH | Service | "Every report is 100% private label - no logos, no phone numbers, no powered by footers" | $40 to $5,000; reseller catalogue variesChecked 31 August 2026 Pricing termsIts current reseller guide publishes product examples: content refreshes $40 to $125, link outreach $175 to $405, HOTH X managed SEO from $1,000, and AI Discover $775 to $5,000. The catalogue is partial rather than one comparable per-client SEO rate card. | US | The HOTH pricing page (opens in a new tab) |
| AgencyAnalytics | Software | "Branded Logo", "Client Branding", "Custom Domain" and "Custom Email" included in all plans | $20 per client/moChecked 31 August 2026 Pricing termsOne unified plan at $20 USD per client per month billed annually (monthly billing costs roughly 20% more). Add-ons: AI Tracker from $20.83/mo, Rank Tracker from $41.67/mo. Enterprise custom above 25 clients. | North America | AgencyAnalytics pricing page (opens in a new tab) |
Scroll this table sideways to read every field.
Method. Sample: 5 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. Full criteria: methodology.
Two global tools deserve UK-specific notes. SE Ranking displayed dollar pricing when checked: $103.20 to $223.20/mo on annual billing plus its $69 Agency Pack. BrightLocal is UK-founded and strong on UK local SEO data. Its platform plans show "Price on request", so budget a sales call. Click Insights remains the clearest sterling software price in the tracked UK set, from £10/mo with white label dashboards from £190/mo.
London, Manchester, Leeds: what city searches actually find
GB-only city demand reaches roughly 350 monthly searches for London-modified terms and 200 each for Manchester and Leeds in the August 2026 dataset. Results mostly return national providers with a city landing page rather than city-exclusive fulfilment houses. Use city terms to find providers advertising into your market, then compare published pricing, documented white label features, and contract terms.
City guides: white label SEO London · white label SEO Manchester · white label SEO Leeds · white label SEO York.
Practical UK notes
- VAT. UK-to-UK supplies normally add 20 percent VAT (reclaimable if you are registered). US purchases usually fall under reverse charge. Confirm with your accountant.
- Currency. Dollar-billed wholesale with sterling retail retainers exposes your margin to exchange rates. The worked example on our pricing page shows the mechanics.
- Local SEO fit. UK clients searching locally need UK citation and Google Business Profile work. Check a provider covers UK directories before signing. BrightLocal's citation service publishes UK coverage from $2 per citation.
Where next
- The provider directory covers both sides of the Atlantic in full.
- The software directory ranks the tools with add-on costs made explicit.
- Every published rate sits together on the pricing comparison.
Frequently asked questions
- Which white label SEO providers are based in the UK?
- Of the providers we track, three are UK-headquartered: Click Intelligence (Cheltenham), Searcharoo (Bolton), and FATJOE. UK-founded BrightLocal serves the local SEO software side. Most other providers ranking for UK searches are US or Canadian companies serving UK agencies remotely.
- Does a white label SEO provider need to be in my city?
- No. White label SEO is delivered remotely: the provider works behind your brand over email, dashboards, and calls. Searches like white label SEO London or Manchester mostly surface national providers with a city page. Choose on scope, pricing transparency, and contract terms, not postcode.
- How much does white label SEO cost in the UK?
- UK-headquartered providers largely price full service work by quote. Searcharoo publishes link packages from 550 dollars and FATJOE publishes placements from 72 dollars. Global software starts at 20 dollars per client per month, while the clearest full-service benchmark is 299 to 699 dollars per client per month.
- Do UK agencies pay VAT on white label SEO?
- UK-to-UK supplies normally carry 20 percent VAT, which a VAT-registered agency reclaims. Buying from a US provider is typically outside the scope of UK VAT and handled under reverse charge rules. This is general information. Confirm the exact treatment with your accountant.