What is white label local SEO?

Local SEO work (Google Business Profile management, citations, reviews, local rank tracking) is delivered by a provider but sold under your agency's brand. It is the most cleanly priced white label niche because its components sell per unit: published examples run from 2 dollars per citation to 499 dollars per client per month for a full local campaign.

How much does white label local SEO cost?

BrightLocal publishes citations from 2 dollars each and Managed SEO at 1,299 dollars per month. SEOReseller publishes Google Business Profile only packages at 299 dollars per client per month and local campaigns at 499 dollars. Boostability publishes retail local packages from 480 dollars per month, with partner rates set by consultation.

Which local SEO tasks are safe to outsource first?

Citations, because they are commodity data-entry work with published per-unit prices and inspectable output. Google Business Profile management comes second. It needs client-specific knowledge but follows a repeatable checklist. Review responses stay in-house. They speak in the client's own voice to its customers.

Do UK clients need UK-specific local SEO?

Yes, in one specific way: citation and directory work must target UK directories rather than US ones. Check any provider's citation coverage for the UK before signing. BrightLocal publishes UK citation coverage; for others, ask for the directory list. Wider UK buying notes sit on our UK page.

Guide + directory · Checked 31 August 2026

White label local SEO

Local SEO is the most cleanly priced corner of the white label market: published rates run from $2 per citation to $299 per client per month for Google Business Profile only work and $499 for a full local campaign. The pricing stays clean because local SEO decomposes into repeatable components. Components price per unit in a way whole campaigns never do. That makes local work the easiest white label purchase to cost and inspect for an agency with small-business clients.

This page prices the components from the vendors' own public pages and then orders them by how safely each one outsources.

$2published citation entry

$299GBP-only client route

$499published full local route

The 4 third-party local providers we track

White label local SEO providers compared on published pricing
Vendor	White label feature (vendor's own wording)	Published pricing band	Market	Source
SEOReseller	"White Label SEO Agency for Resellers and Agencies", "Resell SEO & PPC packages at 75% margins"	$299 to $699 per client/moChecked 31 August 2026 Pricing terms White label SEO: Local $499, National $699, Google Business Profile only $299, all per client per month. White label PPC and paid social tier from $499 down to $199 per client/mo with volume.	US	SEOReseller pricing page (opens in a new tab)
BrightLocal	"White-labelling: Customize all tools and reports with your branding"	platform on request; managed $1,299/moChecked 31 August 2026 Pricing terms Track, Manage and Grow platform plans show "Price on request". Published figures: Managed SEO Service $1,299/mo and Citation Builder from $2 per citation.	UK-founded	BrightLocal pricing page (opens in a new tab)
Boostability	"You manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes"	retail from $480/mo; partner by consultationChecked 31 August 2026 Pricing terms Retail SEO packages are public: Local Targeting from $480/mo, Regional Growth from $900/mo, National Exposure from $2,000/mo. White label partner pricing is set through its partnership programmes, not published.	US	Boostability pricing page (opens in a new tab)
Click Intelligence	"White label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond"	service by quote; software £10 to £1,225/moChecked 31 August 2026 Pricing terms Rates for its core white label agency service are not published. Its separate Click Insights software is priced publicly: Basic from £10/mo, Pro from £52/mo, Agency from £190/mo, Enterprise from £1,225/mo, with white label dashboards on the Agency and Enterprise tiers.	UK (Cheltenham)	Click Intelligence pricing page (opens in a new tab)
Managed by WLSEO Hub House listing	Portfolio-wide diagnosis, priority implementation on two accounts, and agency-branded reporting	£3,500 + VAT / 30-day sprintChecked 31 August 2026 Pricing terms Our own managed service: up to ten accounts assessed with implementation on two accounts over 30 days. Fixed at £3,500 plus VAT. Excluded from every market statistic and ranked position on this site.	UK	our disclosure

Scroll this table sideways to read every field.

Dataset reviewed 31 August 2026

Method. Sample: 4 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. The final row is our own house listing. It is stamped, carries its published sprint price, and is excluded from every count and statistic on this site. Full criteria: methodology.

The components, priced

Per-unit pricing makes local the easiest white label niche to budget honestly.

The component structure also gives you a negotiating tool. Any full local campaign quote decomposes into citations, profile management, content, and tracking. Three of those four parts have published unit prices. A quote that prices far above its parts needs to explain what the premium buys.

What to outsource first: the safety order

Green outsources safely; amber needs your oversight or stays with you.

The order follows one principle: outsource work whose quality you can verify without trusting the provider. A citation either exists correctly or it does not. A review reply in the wrong tone damages a relationship you cannot inspect your way back into.

UK-specific notes

UK local SEO runs on UK directories, UK formatting for addresses and phone numbers, and Google Business Profile categories as they appear in the UK. A provider whose citation list is built for the US market will deliver listings your client's customers never see. BrightLocal publishes its UK coverage and prices citations from $2. Request the UK directory list in writing from every other provider before the first order. The UK page covers the VAT and currency mechanics.

Where next

Full-service and national campaigns: the provider directory.
Every published rate in one table: the pricing index.
Local reporting under your brand: the reporting tools guide.

Frequently asked questions

What is white label local SEO?: Local SEO work (Google Business Profile management, citations, reviews, local rank tracking) is delivered by a provider but sold under your agency's brand. It is the most cleanly priced white label niche because its components sell per unit: published examples run from 2 dollars per citation to 499 dollars per client per month for a full local campaign.
How much does white label local SEO cost?: BrightLocal publishes citations from 2 dollars each and Managed SEO at 1,299 dollars per month. SEOReseller publishes Google Business Profile only packages at 299 dollars per client per month and local campaigns at 499 dollars. Boostability publishes retail local packages from 480 dollars per month, with partner rates set by consultation.
Which local SEO tasks are safe to outsource first?: Citations, because they are commodity data-entry work with published per-unit prices and inspectable output. Google Business Profile management comes second. It needs client-specific knowledge but follows a repeatable checklist. Review responses stay in-house. They speak in the client's own voice to its customers.
Do UK clients need UK-specific local SEO?: Yes, in one specific way: citation and directory work must target UK directories rather than US ones. Check any provider's citation coverage for the UK before signing. BrightLocal publishes UK citation coverage; for others, ask for the directory list. Wider UK buying notes sit on our UK page.