Ranked directory · Checked 31 August 2026
White label SEO reseller programmes, compared
Of the 6 white label SEO reseller programmes this directory tracks, exactly 1 publishes a complete per-client rate card: SEOReseller, at $299 to $699 per client per month. Vendasta publishes platform minimums, The HOTH publishes a single starting figure, and the other three price by quote. A reseller programme is the contract that sits around white label fulfilment: trade rates, an ordering dashboard, unbranded deliverables, and rules on client ownership. This page compares those programmes on what their own sites publish.
The comparison stays factual. We hold no reseller account with any of these programmes. The columns cover published pricing, quoted white label features, and stated margin claims. Each row links its source.
All 6 programmes at a glance
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| SEOReseller | "White Label SEO Agency for Resellers and Agencies", "Resell SEO & PPC packages at 75% margins" | $299 to $699 per client/moChecked 31 August 2026 Pricing termsWhite label SEO: Local $499, National $699, Google Business Profile only $299, all per client per month. White label PPC and paid social tier from $499 down to $199 per client/mo with volume. | US | SEOReseller pricing page (opens in a new tab) |
| Vendasta | "White-label: add your own logo and rename Business App... remove all mention of Vendasta branding" (Professional plan and above) | $99 to $999/mo minimum spendChecked 31 August 2026 Pricing termsPlatform pricing is public: Starter $0 subscription with a $99/mo minimum, Professional $499/mo minimum (1 year contract), Premium $999/mo minimum, Custom Enterprise by volume quote. These are platform minimums, not per-client SEO rates; SEO fulfilment is bought through its marketplace on top. | Canada | Vendasta pricing page (opens in a new tab) |
| The HOTH | "Every report is 100% private label - no logos, no phone numbers, no powered by footers" | $40 to $5,000; reseller catalogue variesChecked 31 August 2026 Pricing termsIts current reseller guide publishes product examples: content refreshes $40 to $125, link outreach $175 to $405, HOTH X managed SEO from $1,000, and AI Discover $775 to $5,000. The catalogue is partial rather than one comparable per-client SEO rate card. | US | The HOTH pricing page (opens in a new tab) |
| Boostability | "You manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes" | retail from $480/mo; partner by consultationChecked 31 August 2026 Pricing termsRetail SEO packages are public: Local Targeting from $480/mo, Regional Growth from $900/mo, National Exposure from $2,000/mo. White label partner pricing is set through its partnership programmes, not published. | US | Boostability pricing page (opens in a new tab) |
| Click Intelligence | "White label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" | service by quote; software £10 to £1,225/moChecked 31 August 2026 Pricing termsRates for its core white label agency service are not published. Its separate Click Insights software is priced publicly: Basic from £10/mo, Pro from £52/mo, Agency from £190/mo, Enterprise from £1,225/mo, with white label dashboards on the Agency and Enterprise tiers. | UK (Cheltenham) | Click Intelligence pricing page (opens in a new tab) |
| FATJOE | White label fulfilment with unbranded reporting for agency delivery | $72 to $456 per placementChecked 31 August 2026 Pricing termsBlogger Outreach and Niche Edit placements publish at $72, $96, $120, $216, $336 and $456 each. FATJOE advertises unbranded reporting and a 10% subscription discount based on monthly spend. This is product pricing, not a full monthly SEO retainer. | UK | FATJOE pricing page (opens in a new tab) |
| Managed by WLSEO Hub House listing | Portfolio-wide diagnosis, priority implementation on two accounts, and agency-branded reporting | £3,500 + VAT / 30-day sprintChecked 31 August 2026 Pricing termsOur own managed service: up to ten accounts assessed with implementation on two accounts over 30 days. Fixed at £3,500 plus VAT. Excluded from every market statistic and ranked position on this site. | UK | our disclosure |
Scroll this table sideways to read every field.
Method. Sample: 6 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. The final row is our own house listing. It is stamped, carries its published sprint price, and is excluded from every count and statistic on this site. Full criteria: methodology.
Margin claims: what the programmes say about themselves
Margin is the pitch every programme leads with. Two put numbers on it. Both numbers are vendor marketing until independently measured.
The honest way to read a margin claim: it describes the gap the vendor expects between its trade rate and a typical retail retainer. It says nothing about your market, your sales cost, or the account management hours each client absorbs. Run the numbers against the published rate card on our pricing index before believing any percentage.
The programmes, in order of per-client transparency
1. SEOReseller: the complete rate card
SEOReseller publishes everything a margin plan needs: white label SEO at $499 per client/mo (local), $699 (national), $299 (Google Business Profile only), plus PPC and paid social tiers that fall from $499 to $199 per client with volume. Its programme markets "75% margins", white label reports, and a policy of never contacting your end client.
2. Vendasta: platform minimums, marketplace fulfilment
Vendasta's programme is a platform. Published pricing: Starter with a $99/mo minimum spend, Professional at $499/mo on a 1 year contract, Premium at $999/mo. White labelling ("add your own logo and rename Business App") starts on Professional. SEO fulfilment is bought through its marketplace on top of the platform minimum, so budget both layers.
3. The HOTH: reseller catalogue with product examples
The HOTH's reseller programme leads with private-label deliverables. Its current guide publishes content refreshes from $40, link outreach from $175, HOTH X managed SEO from $1,000, and AI Discover from $775. The prices span different products rather than one comparable SEO package.
4. Boostability: three partner routes, rates by consultation
Boostability splits its programme into reseller, referral, and strategic partner tracks, with the plain promise that "you manage the client relationship under your brand while Boostability delivers the SEO work behind the scenes". Partner rates are set in consultation. Its public retail packages ($480 to $2,000/mo) at least anchor what the delivery retails for.
5. Click Intelligence: UK programme, quote-based
Click Intelligence runs the largest UK-headquartered programme we track, describing itself as a "white label SEO partner for 500+ digital agencies". Service rates are quote-based through an account-gated shop. Its Click Insights software (from £10/mo, white label dashboards from £190/mo) is priced publicly.
6. FATJOE: UK productised programme with public placement prices
FATJOE sells productised services with UK fulfilment. Blogger Outreach and Niche Edit placements publish from $72 to $456 each. Its 10% subscription discount and unbranded reporting make those figures useful agency anchors, but they are not a full SEO retainer.
What a programme should include before you sign
Where next
- The full vendor comparison, including software, sits in the provider directory.
- Every published rate in one table: the pricing index.
- UK-headquartered programmes are collected on the UK page.
- New to the model? Start with what is white label SEO.
Frequently asked questions
- What is a white label SEO reseller programme?
- A standing arrangement where a provider sells SEO fulfilment to agencies at trade rates for resale under the agency's brand. A programme is more than a price list: it usually bundles a reseller dashboard, unbranded reports, sales collateral, and rules about who owns the client.
- Which white label SEO reseller programme publishes real pricing?
- SEOReseller is the only programme we track with a complete per-client SEO rate card at 299 to 699 dollars per client per month. Vendasta publishes platform minimums. The HOTH and FATJOE publish product examples rather than one comparable monthly rate card.
- How much margin do reseller programmes offer?
- Two programmes publish their own claims: SEOReseller markets "75% margins" and The HOTH claims "40-60% margins". Both figures are vendor marketing. Your real margin is set by your retail retainer, and the worked example on our pricing page shows the arithmetic.
- Do I need a minimum client count to join a reseller programme?
- Published entry bars are low. Vendasta's Starter tier carries a $99 per month minimum spend, and SEOReseller's rate card starts at one client. Volume is where the published discounts sit: SEOReseller's PPC tiers drop from $499 to $199 per client as client count grows.