Guide + directory · Checked 31 August 2026
White label link building
White label link building is the one SEO deliverable with genuinely published unit prices: packages start at $550 one-time in our tracked data, rising to $5,870 for the largest published tier. A provider builds the links, your agency resells them under its own brand, and the per-unit pricing makes margins calculable in a way full campaigns rarely allow. The risk is equally concentrated: a bad link lands on your client's domain under your agency's name.
This page covers who publishes link prices, what the published tiers buy, and the placement test that separates resellable links from liabilities.
The 4 link providers we track
| Vendor | White label feature (vendor's own wording) | Published pricing band | Market | Source |
|---|---|---|---|---|
| Searcharoo | "Yes we work directly with SEOs and other businesses and provide them with white label link building services" | links $550 to $5,870; WL rates unpublishedChecked 31 August 2026 Pricing termsPublished one-time packages: niche edits from $550 to $5,870, guest posts from $570 to $4,462 (USD); monthly recurring versions add a free link. Dedicated white label rates are not separately published. | UK (Bolton) | Searcharoo pricing page (opens in a new tab) |
| The HOTH | "Every report is 100% private label - no logos, no phone numbers, no powered by footers" | $40 to $5,000; reseller catalogue variesChecked 31 August 2026 Pricing termsIts current reseller guide publishes product examples: content refreshes $40 to $125, link outreach $175 to $405, HOTH X managed SEO from $1,000, and AI Discover $775 to $5,000. The catalogue is partial rather than one comparable per-client SEO rate card. | US | The HOTH pricing page (opens in a new tab) |
| Click Intelligence | "White label SEO partner for 500+ digital agencies across the UK, US, Europe and beyond" | service by quote; software £10 to £1,225/moChecked 31 August 2026 Pricing termsRates for its core white label agency service are not published. Its separate Click Insights software is priced publicly: Basic from £10/mo, Pro from £52/mo, Agency from £190/mo, Enterprise from £1,225/mo, with white label dashboards on the Agency and Enterprise tiers. | UK (Cheltenham) | Click Intelligence pricing page (opens in a new tab) |
| FATJOE | White label fulfilment with unbranded reporting for agency delivery | $72 to $456 per placementChecked 31 August 2026 Pricing termsBlogger Outreach and Niche Edit placements publish at $72, $96, $120, $216, $336 and $456 each. FATJOE advertises unbranded reporting and a 10% subscription discount based on monthly spend. This is product pricing, not a full monthly SEO retainer. | UK | FATJOE pricing page (opens in a new tab) |
| Managed by WLSEO Hub House listing | Portfolio-wide diagnosis, priority implementation on two accounts, and agency-branded reporting | £3,500 + VAT / 30-day sprintChecked 31 August 2026 Pricing termsOur own managed service: up to ten accounts assessed with implementation on two accounts over 30 days. Fixed at £3,500 plus VAT. Excluded from every market statistic and ranked position on this site. | UK | our disclosure |
Scroll this table sideways to read every field.
Method. Sample: 4 third-party vendors in this table. Source: each vendor's own public pricing page. We link it per row and show that vendor's last checked date. Bands are quoted as published. We mark unpublished prices; we do not estimate them. The final row is our own house listing. It is stamped, carries its published sprint price, and is excluded from every count and statistic on this site. Full criteria: methodology.
The providers, briefly
Searcharoo: the published rate card
Searcharoo publishes both of its package ranges in full and confirms white label delivery for agencies. It is the pricing benchmark for this deliverable, and its one-time packages carry no lock-in. Compare every other quote against its published tiers on our pricing index.
The HOTH: published product examples
The HOTH publishes link outreach examples from $175 to $405 in its reseller guide. Its broader marketplace still varies by product and order size, so treat those figures as public anchors rather than a universal rate card.
Click Intelligence: UK white label link building by quote
Click Intelligence markets white label link building to agencies from Cheltenham, alongside SEO and PPC. Rates are quote-based through an account-gated shop. It suits agencies wanting a UK contract wrapped around the deliverable, as covered on our UK page.
FATJOE: productised UK links from $72
FATJOE publishes Blogger Outreach and Niche Edit placements at $72, $96, $120, $216, $336, and $456 each. The service includes unbranded reporting and advertises a 10% subscription discount tied to monthly spend.
What the published tiers actually buy
Searcharoo is the transparency benchmark for this deliverable, with one-time packages published for both of its link types. The tiers scale by link count and target metrics, and the recurring versions add a free link per cycle.
Two buying notes from the published structures. Entry tiers buy fewer, lower-metric placements, so a $550 package resold into a competitive niche will underwhelm; match the tier to the client's competition. And one-time packages carry no lock-in, which makes them the cheapest way to evaluate a provider with real work before anything recurring.
The placement test
Every link provider claims quality. Placements settle it. Run four checks on example placements before the first order, and on delivered links before the client report goes out.
Metrics-only vetting fails because the metrics are farmable. A site can carry impressive authority scores and zero real readers. Traffic resists manipulation best, which is why it comes first. The single best question for any link provider is what a given placement actually ranks for.
Reselling links without reselling risk
- Disclose the deliverable and keep the source confidential. Clients buy "editorial placements this month". The provider stays invisible per the white label contract.
- Keep placement approval in-house. Approve target sites before outreach where the provider allows it. A rejected placement costs a delay. An unvetted one can cost the client.
- Report honestly. Screenshot the live placement into your branded report. The link either exists in editorial context or it does not.
Where next
- Full-service alternatives sit in the provider directory.
- Every published rate in one table: the pricing index.
- The wider outsourcing decision: white label SEO outsourcing.
Frequently asked questions
- What is white label link building?
- A provider builds backlinks for your agency's clients and you resell the work under your own brand. The provider stays invisible: reports carry your logo and the outreach never mentions them. It is the most commonly productised white label SEO deliverable because links price cleanly per unit.
- How much does white label link building cost?
- Searcharoo publishes niche edit packages from 550 to 5,870 dollars and guest post packages from 570 to 4,462 dollars. FATJOE publishes placements from 72 to 456 dollars. The HOTH publishes link outreach examples from 175 to 405 dollars. Dedicated reseller rates can still differ from these public product prices.
- How do I know resold links are safe?
- Inspect before anything reaches the client. Ask for example placements, then check each one for real organic traffic, topical relevance to your client, and whether the linking site publishes for readers or exists only to sell links. A provider that refuses example placements has answered the question.
- Should link building be bought per package or inside a full campaign?
- Per package, if links are the only gap: published one-time packages carry no retainer lock-in. Buy inside a campaign when your client needs strategy, content, and links together. In that case, compare the campaign quote against buying the parts separately at published unit prices.